In brief
On 26 June, the Hong Kong Correctional Services Department released an AI‑generated anti‑drug video for the International Day Against Drug Abuse and Illicit Trafficking. The clip, which showcases various narcotics in a stylised and visually appealing manner, has sparked backlash across social media, with critics arguing that it unintentionally glamorises the substances it condemns. BBC Chinese service reporter Martin Yip outlines the controversy’s rise and the authorities’ responses, highlighting broader concerns about AI‑powered public messaging. The incident raises questions about the role of technology in anti‑drug campaigns and the importance of careful message design.
On 26 June, the Hong Kong Correctional Services Department released an AI‑generated anti‑drug video to mark the International Day Against Drug Abuse and Illicit Trafficking. The clip, which depicts a selection of street drugs in bright, stylised frames, has attracted widespread criticism for making the substances look too appealing and potentially enticing.
BBC Chinese service journalist Martin Yip reports that the backlash erupted almost immediately on platforms such as Twitter and Instagram, where users pointed out that the polished visuals contradict the campaign’s warning tone. In response, Correctional Services said it would review the content and emphasise “the negative health and social consequences of drug use” in future releases.
Experts in digital ethics warn that AI‑driven media carries a risk of unintended reinforcement of harmful behaviours if not guided by strict adherence to public health objectives. They argue for clearer guidelines on how AI tools should be used in official messaging, especially on sensitive topics like drug use.
The incident underscores the growing debate about the role of artificial intelligence in shaping public perception and the need for transparent processes when governments deploy technology that can influence cultural values.
